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Analyzing the definitions described above, we observed the following basic features.

First: A market segment is a group of individuals, companies or organizations: general, is larger and easier identification of market niches. For example, people who choose to travel by plane, traveling from one country to another, represent a market segment. For his part, that group of people who choose business class (business class) represent a niche market.

In any case, the segment of people who choose to travel on an airline are clearly identified and different segment of people who decide to travel by bus or train, as we see in the following illustration: (more…)

Know what the market segment and what are its basic characteristics …

Today, the vast majority of companies are aware that they can not optimally serve all potential customers that exist in a given market. This situation is mainly due to the tastes, preferences, styles, purchasing power, location, etc.., Vary from person to person and from organization to organization.

However, for peace of marketers, there are “groups” whose members have very similar features and allow the implementation of marketing activities designed for the whole group, thus, resulting in significant savings of time, effort and resources. (more…)